Description: La Publicit En Chine by Cécile Armand Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description La publicité en Chine: naissance dune industrie (1914-1956) propose une perspective novatrice sur lémergence de la société de consommation chinoise à travers une analyse historique approfondie de lindustrie publicitaire dans la Chine pré-communiste. En sappuyant sur des sources primaires jusquici inexploitées (littérature professionnelle, journaux, photographies, archives municipales), ce livre retrace la formation et linfluence croissante des agences et des associations de publicitaires professionnels. Il montre que cette profession hybride et transnationale a joué un rôle essentiel dans lintroduction de nouveaux biens de consommation en Chine et dans la fabrique du mythe des " quatre cents millions de consommateurs ". Ce livre intéressera des chercheurs et étudiants spécialistes de lhistoire de la Chine moderne, des études urbaines et de la consommation, des médias et de la communication de masse, ainsi que des professionnels de la publicité et du marketing. Author Biography Cécile Armand, Ecole Normale Supérieure de Lyon, France. Details ISBN 3111185397 ISBN-13 9783111185392 Title La Publicit En Chine Author Cécile Armand Format Hardcover Year 2024 Pages 254 Publisher de Gruyter Oldenbourg GE_Item_ID:160785752; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 133.95 USD
Location: Fairfield, Ohio
End Time: 2024-11-25T07:08:19.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9783111185392
Book Title: La Publicit En Chine
Number of Pages: 254 Pages
Language: French
Publication Name: Publicité En Chine : Naissance D'une Industrie (1914-1956)
Publisher: DE Gruyter Gmbh, Walter
Subject: Asia / General, General, Asia / China
Publication Year: 2024
Item Weight: 17.9 Oz
Type: Textbook
Author: Cécile Armand
Item Length: 9.1 in
Subject Area: History
Item Width: 6.1 in
Series: Transformations of Modern China Ser.
Format: Hardcover
