Description: Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Genevieve Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for "Sales Ambassadors" who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships. If you want to succeed in the luxury sales universe, Selling Luxury is for you. You'll pick up the skills and approaches that work everyday in a multitude of situations. You'll learn how to: Connect emotionally with customersExceed your customers' expectationsTurn every customer contact into a brand experiencePersonalize your customer serviceLearn about customers through observing and discovery Create the desire to purchase Deal positively with customer objectionsBuild a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.
Price: 40.74 AUD
Location: Hillsdale, NSW
End Time: 2024-11-29T15:03:20.000Z
Shipping Cost: 33.18 AUD
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Return shipping will be paid by: Buyer
Returns Accepted: Returns Accepted
Item must be returned within: 60 Days
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EAN: 9780470457993
UPC: 9780470457993
ISBN: 9780470457993
MPN: N/A
Book Title: Selling Luxury: Connect with Affluent Customers, C
Item Length: 23.1 cm
Item Height: 248 mm
Item Width: 151 mm
Author: Robin Lent, Genevieve Tour
Publication Name: Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
Format: Hardcover
Language: English
Publisher: John Wiley & Sons Inc
Subject: Marketing
Publication Year: 2009
Type: Textbook
Item Weight: 348 g
Number of Pages: 176 Pages