Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The 22 Immutable Laws Of Marketing: Exposed And Explained By The World's TwoISBN13:9780887306662ISBN10:0887306667Author:Ries, Al (Author), Trout, Jack (Author)Description:There Are Laws Of Nature, So Why Shouldn't There Be Laws Of Marketing?As Al Ries And Jack Trout--The World-Renowned Marketing Consultants And Bestselling Authors Of Positioning--Note, You Can Build An Impressive Airplane, But It Will Never Leave The Ground If You Ignore The Laws Of Physics, Especially Gravity Why Then, They Ask, Shouldn't There Also Be Laws Of Marketing That Must Be Followed To Launch And Maintain Winning Brands? In The 22 Immutable Laws Of Marketing, Ries And Trout Offer A Compendium Of Twenty-Two Innovative Rules For Understanding And Succeeding In The International Marketplace From The Law Of Leadership, To The Law Of The Category, To The Law Of The Mind, These Valuable Insights Stand The Test Of Time And Present A Clear Path To Successful Products Violate Them At Your Own Risk The World-Renowned Marketing Consultants And Bestselling Authors Of Positioning, Marketing Warfare, And Bottom-Up Marketing Offer A Compendium Of 22 Innovative Laws For Understanding And Succeeding In The International Marketplace Illustrations Binding:Paperback, PaperbackPublisher:HarperBusinessPublication Date:1994-04-27Weight:0.28 lbsDimensions:0.39'' H x 8.1'' L x 5.3'' WNumber of Pages:160Language:English
Price: 16.42 USD
Location: USA
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Book Title: 22 Immutable Laws of Marketing : Exposed and Explained by the World's TWO
Item Length: 8in
Item Height: 0.4in
Item Width: 5.3in
Author: Al Ries, Jack Trout
Format: Trade Paperback
Language: English
Features: Reprint
Topic: Marketing / Industrial, Marketing / General, International / Marketing, Marketing / Research
Publisher: HarperCollins
Publication Year: 1994
Genre: Business & Economics
Item Weight: 4.3 Oz
Number of Pages: 160 Pages
