The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by

Description: The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Al Ries Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. Publisher Description There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of "Positioning"—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In "The 22 Immutable Laws of Marketing," Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk. Author Biography Al Ries and his daughter and business partner Laura Ries are two of the worlds best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of "The 22 Immutable Laws of Branding" and "The Fall of Advertising and the Rise of PR", which was a "Wall Street Journal" and a "BusinessWeek" bestseller, and, most recently, "The Origin of Brands". Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Ch Details ISBN 0887306667 ISBN-13 9780887306662 Title The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two Author Al Ries Format Paperback Year 1994 Pages 160 Publisher HarperBusiness GE_Item_ID:51796886; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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